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What’s in a name? IBC gives DDT event a huge facelift this year and moves away from a tech overview mentality

IBC gives DDT event a huge facelift this year and moves away from a tech overview mentality
Written byJeffrey Bouley
| 5 min read

BOSTON—One thing about drug discovery and development isthat a whole lot of chemistry goes on, so if you're in the field, you probablyassociate DDT with two things: the acronym for the world's most well-knownsynthetic pesticide and the name for IBC Life Sciences' annual drug discoveryevent, which was first known as the Drug Discovery Technology show and later asthe Drug Discovery Technology & Development World Congress.

After that latter name change, it held on to the DDT monikernonetheless, but that all changes in this 14th year of the event, which ushersin the arrival of IBC's Drug Discovery & Development Week.

It's far more than just a name-change for the event, though,notes Michael Keenan, a project manager and producer at IBC, and conferencedirector for Drug Discovery & Development Week. In addition to shedding theDDT from its name, the event is moving away from a broad overview of drugdiscovery and development technology and into a more focused look at strategiesfor successful discovery and smooth transition into the clinic.

"Back in the mid-90s, it was very much a technology-focusedevent, and we started talking about the technologies that were being hypedthen," Keenan says. "So over the years we covered things like high-throughputscreening, proteomics, genomics and a whole lot of others. But now as we lookat some of these technologies 10 or 12 years later, we see that while a lot ofthese technologies have had a significant impact, many of them didn't have theimpact the people expected from all the hype."

So, as the pharmaceutical and biotech industry has movedaway from a too-heavy focus on technology along, so too has IBC decided toevolve its own annual show to match that, Keenan says.

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