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There is no place for humor in science

A decade ago, I was given the above instruction by British colleagues in response to an advertisement of my company’s products that used humor to attract attention.
Written byPeter Kissinger
| 3 min read

A decade ago, I was given the above instruction by British colleagues in response to an advertisement of my company's products that used humor to attract attention. In a print ad, you have three seconds to accomplish this objective. I suspect it is half that time for a banner ad on the Internet. The Brits are a curious group with their stiff upper lips and their creation of the likes of Monty Python, Benny Hill and Mr. Bean. There will always be some on each end of any bell curve. Fully assembled, we are blessed with a very brief time on this planet, although I gain satisfaction in knowing that my constituent atoms have been living much longer and will represent me well into the future, whatever future assemblage they may join—perhaps a tree, a colorful butterfly or a spacecraft taking my aluminum atoms on an intergalactic adventure.

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