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Gray days for a b/w world

By our very nature, people prefer “black & white” “yes or no” answers to questions. I don’t know why, exactly. Perhaps it is simply a matter of
Written byRandall C Willis
| 3 min read

By our very nature, people prefer "black & white" "yes or no" answers to questions. I don't know why, exactly. Perhaps it is simply a matter of gray answers making us think too much when we have to make a decision…such as whether to take a new drug. Gone are the days—or at least the public perception of the days—when a physician or drug company could say "take our new pill" for a given condition, which have been replaced with more cautionary statements of medicines helping a subset of patients under specific conditions given ambiguous criteria.

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