Articles

Good cop, bad cop, market share

Valeant shows both its amiable and hostile sides with an agreement to acquire Australia’s iNova and a hostile bid to take over U.S. company ISTA Pharmaceuticals
Written byJeffrey Bouley
| 4 min read

MISSISSAUGA, Ontario—One could say that the end of 2011 hadValeant Pharmaceuticals International Inc. showing multiple personalities, witha late-November announcement that it will acquire Australian company iNova fornearly $700 million and a December announcement of a hostile takeover attemptof Irvine, Calif.-based ISTA Pharmaceuticals Inc. in a proposed transactionwith a total equity value of approximately $314 million.

These actions are distinct from other very recent Valeantactivity in that they don't involve further entrenching the company's alreadystrong presence in the dermatology market. Specifically, Dec. 19 saw news thatValeant had completed its acquisition of Dermik, a dermatology unit of Sanofiin the United States and Canada, and Dec. 12 saw news that Valeant had beengranted approval from the U.S. Federal Trade Commission to go forward with theacquisition of Ortho Dermatologics, a dermatology unit of Johnson &Johnson, for $345 million in cash.

Instead, the iNova and ISTA announcements are more in linestrategically with the company's move in late October to buy 81.6 percent ofthe outstanding common shares of another Canadian company, Afexa Life SciencesInc., to bolster Valeant's Canadian over-the-counter (OTC) franchise and themid-August 2011 acquisition of Lithuania-based specialty pharmaceuticalscompany Kaunasto to boost Valeant Pharma's European branded generic portfolio.

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