LONDON—British pharma giant GlaxoSmithKline (GSK) hasdecided to take on what could be a monumental task: bringing Eastern- andWestern-style medicines together. As reported in Asian media outlets Sept. 10,such as Shanghai Daily and China Daily, GSK is opening a newresearch unit in China to explore traditional Chinese medicine (TCM).
This is reportedly the first time that a globalBig Pharma has expressed deep interest in TCM and planned to carry outorganized research on TCM practices. According to GSK, this new unit—InnovativeTCM—will aim to "transform TCM from an experience-based practice toevidence-based medicines through innovation and differentiation."










