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A different sort of animal magnetism

Where does the target market for drugs intersect with regard to humans and animals...and should it?
Written byJeffrey Bouley
| 3 min read

Last month, our features editor and bimonthly columnist, Randall C Willis, penned a commentary titled “I am not an animal,” in which he took to task the zeal with which some companies share data about preclinical successes with animal models, getting public hopes up for cures way too early.

This month, I’d like to turn that on its head a bit. What if you are an animal? Specifically, where does the target market for drugs intersect with regard to humans and animals?

This comes from an email that’s been sitting in my files winking at me for months, from business intelligence provider GBI Research, which supplies a fair amount of the material we use in the “Market News” section.

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